This is Trend Spotter, a no-fluff bulletin, providing you with this week’s most relevant content formats and viral sounds to use as inspo for your socials. Simple.
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I’ve always been a social media nerd, and I’m fascinated by what people are meme-ifying each week and witnessing the creativity that can come from it. So - what’s the buzz right now? Here’s the social snapshot:
Little Miss - If you’ve not seen one of these yet, your algorithm must be broken. It’s so pure and so simple. But if you’ve not hopped on this already, the window has likely passed… unless you can think of a very original take!
TIK TOK
Here I am, once again - A Kelly Clarkson banger of a Sound, coupled with a scenario you keep finding yourself coming back to.
Thread Bros, everywhere - ‘Here’s a fact.’ ‘Here’s an impactful opinion.’ Here’s a list of related things in a thread’ 🧵
AND IF YOU ONLY READ ONE THING:
It should be The Verge’s conversation with the Head of Instagram on their decision to pause on the testing and roll-out of some of it’s new features, following some pretty big backlash from celebrities, creators and every day users alike.
For now, full screen feed tests and post recommendations will be scaled back, whilst making it clear that they will eventually have to evolve with the times…
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I’m a Freelancer that specialises in Social Media strategy and organic content planning. Connect with me on LinkedIn or send me an email if you’d ever like to chat social, or find out more about the services I offer.
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